Raffaella Scimeca

Highly motivated and driven Marketing & Communication Consultant specializing in brand strategy and brand building. My experience: I began my career as copywriter at the Miguel Sal communication agency and created concepts for Ferragamo, Moschino, Reebok and other fashion industry clients as well as for publishing, music and film companies such as Il Mulino, Giunti, Ricordi Media Store and Cecchi Gori. Next I worked in marketing and communications management at international companies including Mandarina Duck and Gas Jeans followed by work for agencies such as TBWA, AdvActiva, Dsign, NovitàPR and brands like Alma Graduate school, Replay, Jeepwear. After directing the press office for the opening of the opera season at the Teatro Comunale in Bologna 2011 I managed marketing communication for Vibram FiveFingers, the minimalist five-fingered shoe for barefoot training. I’m now engaged in strategic consulting and temporary management for clients who engage with end consumers and for advertising and public relations agencies. My competences: I specialize in brand strategy and brand building. My mission is to measure, grow, and protect the true value of the company's reputation and to manage the communications that create it as well as to guide the company to maximize the impact of reputation on its most critical business outcomes. I will leverage the full power of the brand by ensuring that excellent communication will build brand awareness and customer loyalty creating maximum value for the business. I specialize in Brand-building activities including management of major projects working with art directors, photographers and architects of international fame, as well as Developing Retail Marketing Projects, Store concepts, Pr & Events and Fairs. I also direct on & off line communication by defining the internet & content strategies, overseeing the design and development of company websites and maintaining relations with agencies, developers and suppliers. About me: I currently live in Milan, studied Political Science, focusing on the Sociology branch of study at the Università degli Studi, Bologna. Acquired a scholarship in Sociology at the University of Paris, in Nanterre. I graduated Cum Laude with Thesis on "The defence mechanisms and the integration of personality and the concept of wellness in the workplace" for the chair of Work Psychology, with the Prof. Enzo Spaltro. I have deepened my English knowl