Raghabendra Pratap Kc

Raghabendra KC is a doctoral candidate in the Marketing pathway at Cambridge Judge with an interest in investigating social effects in individual and interactive decision making, such as social influences and fairness concerns among decision makers. His research integrates insights from marketing, experimental economics, and social psychology, and employs lab, lab-in-field, and field experimentation as methodologies. KC aspires to make contributions in the academic pursuit of understanding consumer decision making, thereby improving marketing-related managerial and public policy decisions.

KC holds an MPhil degree in Management Science and Operations from the University of Cambridge and a BA with honours in mathematics and economics from Rollins College, USA.

KC’s teaching interests lie in marketing, consumer behaviour and decision making. He has taught both small and large audiences ranging between undergraduates and Executive MBA participants. His experience includes course design, course coordination, teaching and supervision. Next to research and teaching, KC serves as an academic consultant for firms in the UK and Nepal.