Rahul Anand

A proven brand appeal expert that uses design strategically leveraging media synergies (Web, Print, Outdoor) and such user technologies as Human Computer Interaction(HCI) and Usability. I build and extend the brand - tackling the unique problems of each medium and establishing guidelines for reproduction and communication styles. Over the last 18 years, I have worked with offline advertising agencies, online web design boutique firms and large design driven business and networking portals, I have delivered coordinated visual branding across all kinds of online and offline marketing initiatives (both B2B and B2C target audience) – logos, brochures, website, landing pages, social networking sites, online banner advertisements, micro-sites, sales presentations, promotional videos in flash. As an Information Architect, I am excelled in conceptualization and prototyping creation of websites. My main functional areas are: E-business consulting, Online Product Development, Usability and User Research, User Engineering Process, Information Architecture, Illustrations, creating Cartoons, Visual Design and Branding.