Rahul Badnakhe
AEO/GEO and Content Strategist in Pune, India
Rahul Badnakhe is an experienced B2B content marketing professional and SEO/AEO strategist based in the Pune, India. With nearly a decade of experience, he focuses on the intersection of creative storytelling and data-driven strategy, particularly within the B2B SaaS and service-based technology sectors.
Currently, he drives content and AEO (Answer Engine Optimization) initiatives at Druva, where his work centers on improving click-through rates (CTR) and securing top search rankings through technical SEO and AI-focused strategies. His professional expertise is comprehensive, covering content strategy, technical SEO (leveraging tools like Semrush, GA4, and Google Search Console), and AI-driven marketing (including prompt engineering for tools such as Gemini, ChatGPT, and Jasper).
Beyond his core responsibilities, he is actively involved in the marketing and tech community, frequently sharing insights on the evolution of search, the shift from traditional keyword-based SEO to Generative Engine Optimization (GEO) and citation-based optimization, and the role of LLMs in marketing. He also engages with broader industry topics, participating in panels on product growth and demonstrating a commitment to professional development, evidenced by his ongoing interest in the latest search industry trends and technological advancements.