I am product builder backed by experience in offline and digital marketing, advertising and a passion for analyzing human behavior.

A problem solver: I coordinate a team of designers, analysts, developers and other cross functional members to build products and services that address problems that need to be solved and opportunities that haven't yet been tackled.

A fearless innovator: I move fast, work quick, think beyond the normal, and break things in the pursuit of daily deployments and continuous iterations. I never give up and you'll find me to be the optimist in tough situations.

A lover of data: I am a true believer that micro KPI's can show us actionable consumer behavior trends. I visualize it, analyze it, but I don't obsess to get paralyzed by it.

A sharp design aesthetic: Design is not just what a product looks and feels like, but also how it's used. I am fascinated by how things work. I can sit on a curb side for hours just watching how a construction crane operates. I love reading about how technology is being used in every aspect of business, from the UPS's Worldport to the funny Coke Hug Me vending machine. I try best to use learning's from one industry and apply it to another.