RVB Agency | Party a La Mode | Life Re-Styled #MyCurbanLife

In 2000, Raina began conducting market research studies for Fortune 500 companies at ICR where she discovered the importance of targeted brand messaging preparing her to take on a role with Atlantic Records where she was tasked with reaching the urban college demographic.

However, it was during her five-year tenure with MGM Resorts that Raina discovered her true passion—diversity and philanthropy. Raina executed numerous diversity and community related initiatives on behalf of the Company, including conceptualizing themes used in annual reports, event production, publicity, strategic partnerships, as well as development of messaging & visuals used in ad campaigns, executive speeches and collateral material.

In 2011 she assisted New York Urban League with coordination and marketing of their 40th Annual Football Classic at MetLife Stadium, The U.S. Urban Jobs Act press conference and other impactful initiatives.

To broaden the scope of her marketing career, Raina ventured into the retail industry working with Nordstrom and Macys where she was respected for her ability to effectively position new product offerings. Since then, Raina has re-launched Party a La Mode, which was established in 2006 and made her the go-to for "The Sweetest Way to Party In-Style."

Now, she uses her expertise to develop, manage, produce and publicize projects for sports, entertainment, hospitality, fashion, philanthropic & lifestyle brands while integrating social responsibility practices with an emphasis in diversity, philanthropy and sustainability-- creating brand synergy for corporations and small businesses.

Over the years she has produced results for Caesars Entertainment, Ad Color Awards & Industry Conference (a division of Ad Week), Las Vegas Women of Color Conference (now known as MGM Resorts Women’s Leadership Conference), Viacom Networks, numerous professional athletes and sports teams.

As a published author, creative-visionary & Founder of Re-Style Your Life, Raina plans to revolutionize the way life is experienced by leaving her mark on every industry and helping individuals walk in their purpose for the greater good of All.

Areas of study:

Marketing | Public Relations | Event Mgt.

Certifications:

Human Relations | LEAD Management

Social Hashtags:

#RVBInspiration #PartyInStyle

#MyCurbanLife #LifeReStyled