Lisa Rainbolt Maher

After writing for several top-100 daily newspapers and working as a news radio broadcast journalist, I landed in the fast-pace PR world of fintech, data security and privacy, where creating communication strategies and assets for a variety of clients emerged as a passion. As a former journalist, I have a strong knack for effectively connecting with very specific audiences (B2B, B2C) – and under tight deadlines where impeccable writing is critical. Tech is an exciting world filled with innovative people who have great stories to tell about making life better for everyone.

Research skills I developed as a journalist enable me to identify influencers, thought leaders, customers, and new platforms needed for being seen and heard. My media background and experience helps me create compelling messaging and fresh approaches that break through the constant “noise” reporters (and your customers) are subjected to. When I was a reporter, I heard some of the best and worst story pitches, and I know what works and what will be ignored.

Whether it’s brand awareness, reputation protection, product launch or just good old guerilla marketing, I’ve worked with small businesses and Fortune 500 companies to help them leave a lasting mark.

Specialties: Content strategy and creation / PR & Marketing plans / webinar branding and execution / editorial calendars / press releases / blogs, articles / website and email copy / social media outreach and asset management / webinar execution / Hubspot (inbound marketing, lead generation, nurturing, drip campaigns) / media pitching / editing / proofing / event planning

Education: Bachelor of Science in Journalism & Business Administration, Master’s in Advanced Literacy.

www.lisarainboltmaher.com