rajat srivastava

Summary

• Collaborating with business team and participate in strategy discussions for product roadmap and visual design strategy.
• Compose and manage delivery of PRDs which including functional goals, brand goals, functional requirements, and detailed wireframes that clearly state product goals and provide in-depth explanation of the desired functionality.
• Ensure PRDs, flow diagrams and wireframes are properly translated to the live site and drive problem resolution once the new feature has gone live.
• Led Heuristic Usability Review of existing and proposed product features.
• Applying usability principles to online products to improve the User Experience solve navigational issues, presenting new ideas to the UI team members and standardizing templates.
• Define and conduct market research to gain knowledge about user behaviour and competition. Gather information and data from multiple sources (consumer research, partners, vendors, competitive analysis), develop insights, and translate findings into action.
• Provide analytics based insights to improve marketing teams capability to calculate return on marketing investments and optimize marketing spend.

Specialties

• Project Management & Development Coordination
• Plan iterations and lead project throughout life cycle.
• Data analysis skills to lend insight to complex user behavior and drive decision making.
• User-centric approach: identifying user pain points, heuristic review and usability testing.