Rajat Jangra

Rajat | SEO Strategist · AI Search · GEO/AIO

Search is being rewritten in real time - and most agencies are still optimizing for a Google that no longer exists.

I work at the intersection of traditional SEO, AI-generated search, and brand visibility in LLMs. That means thinking about why a page ranks, why an AI cites one brand over another, and what it actually takes to show up when the answer is generated - not just linked.

By day I run SEO and content strategy at an agency, working across ecommerce, sports medicine, and SaaS clients. By experiment, I'm building frameworks for GEO (generative engine optimization), LLM persona-based landing page evaluation, and PDP indexation strategy at scale.

I write about the stuff that's a few months ahead of the mainstream conversation — AI search attribution, share of voice in LLMs, and why most "AIO strategies" are just SEO with a rebrand.

If that sounds like the signal you're looking for, follow along.