I am

A writer first.

I have conceived, edited, and penned copy for print ads, brands, films, TV Commercials, and online content. Five years in Corporate Advertising with Agencies in Chennai and Bangalore and a brief stint in Pre-Production gave me the courage to establish an independent writing practice in 1996.
Today I handle the creative, digital, and branding requirements of an exciting portfolio of clients- Government Organizations to established brands and startups and help them connect with their target audience through impactful stories.

What I Believe

Facts inform, but stories sell. Effective writing seals the deal.

Strategy and storytelling that add value to your ecosystem define my work.

What I Do

Write: I create engaging content for various mediums, including digital, print, television, and broadcast media.

Strategize: I help clients develop their brand identity, strengthen their call to action, and drive conversions.

Consult: I offer expertise in content strategy, brand building, and marketing.

Teaching & Training: Creative writing, communication, content strategy, life skills, bespoke modules, and graduate-level Economics.

Career Highlights

• Won the Madras Advertising Club Special Commendation Award (1994)
• Conceptualized and executed election campaigns for a leading regional political party
• Repositioned a leading Tourism Board Brand

Education

Graduate Degree in Economics from Mumbai University

PGDM (Advertising & PR) from KC College of Management Studies