I constantly seek creative solutions to marketing challenges while optimizing resources and maximising returns. I do this by leveraging 17 years of experience in marketing strategy, digital marketing, e-commerce, content production and management coupled with the desire to continuously improve.

My passion for e-commerce and digital marketing stems from the drive to develop businesses that are data driven, automatable and scalable. In every possible opportunity, I build systems to support execution. Experience has taught me the power of empathy and neuromarketing to build brands that capture not only the minds but also the hearts of consumers.

I believe that my greatest asset is my ability to build meaningful relationships and nurture teams to be effective, efficient and autonomous.

Currently I am the Managing Director of VOOH Media.