Rajiv Frank

RAJIV FRANK CONSULTING

Living is selling tm

We wish to leverage 37 years of rich and diverse expertise in product innovations, marketing, and business channel development forlong-term growth of your brand in India and overseas.

Profile

Tempur, Denmark

Springwel Mattresses Pvt. Ltd., Indian partners of world leaders, known for mattresses and sleep products. Springwel's own brand of premium mattresses is also well established

Managed 400, dealers 9 regional offices across IndiaLead rollout of company-owned Tempur and Springwel sleep studios Initiated mail-order campaign, developed unique infopack to promote among HNIs Worked with creative team to align message to suit local preferencesPartnered with IT team to launch portalResponsible for digital marketing, visual merchandising, PR initiativesPioneered use of web 2.0 innovations, sleep blog, social media. Engaged strategic corporate partners –HSBC, Deutsche Bank Premier CardsUtilized strengths of BTL campaigns for cost-effective on-the-spot business generation

Herman Miller, USA

Master Franchise for premium office furniture; Admonter, Austria; for high-end natural wood flooring and Rational, Germany for upmarket modular kitchens.

Created profitable tie-ups with architects, corporates.Helped increase turnover 10-fold within 20 monthsInstrumental in creating brand awareness and salience

Osim India,

Singapore based MNCs' lifestyle healthcare products

Involved in launch, all India sub-franchise development, corporate sale, brand building, advertising & promotions, tie-ups with retail chains viz. Shopper Stop, Pantaloons, Central, Home Stop, Godrej, Health & Glow.Played significant role in driving revenue from ' 1 crore to ' 25 crores within 2 years

Su-Kam Communications Ltd.,

Increased product penetration and revenue through direct marketing, overseas promotion and institutional salesRecruited team and motivated them through inspiring talks and continuous team building activities

Product Promoters,

Conceived and developed several new products from idea to executionOptimized business through mail order, exhibitions, promotions of 350 innovative utility products in office automation, telecom, se