Building businesses is not easy! Period.

I have been incredibly lucky that I built a few in my life time and continue to do so. McCann Erickson. Universal McCann, GroupM, are agencies where I achieved a fair degree of success. Much of this I could say was due to my entrepreneurial zeal and some of it could be attributed to hard work. Seriously!

5 years ago, fate deemed that I should not work for any more corporates and pushed me to doing something I was petrified of. “My own thing”. But it is what it is. And so, I jumped right in and launched Xposure.

It’s a great name. Not my contribution but that of my co-founder. It signifies the entire ethos of the company – the X is made up of 2 signs, Greater than and less than. signifying optimal. – Optimal media solutions for brands.

And that too in a market that is totally commoditized. I went against the grain and decided to do just that. Lady luck, Entrepreneurial zeal whatever, we did modestly well. Launched some really cool brands and zipped to a media top line of around 200 crores. Not bad. Right? WE continue to grow, continue to lose, continue to deliver, continue to hit highs and lows, and continue to never give up. Yeah. We laugh them blues off. My screensaver says, “Dear Life … Would you at least start using a lubricant…”.

Our journey as a media agency, which everyone said will not succeed has been an interesting one. Embodied as it is with great work, great team, great commitment and a great urge to succeed. It is a very interesting story that needs to be told. If you want to hear it, call me at 9899892911 or tweet @rajulkul or just drop in for some great chai at C – 21 Hauz Khas, New Delhi.