Rakhi Rajani

I'm a Chartered Psychologist with 12 years experience in insight, strategy, design and engagement.

Ever since I was a kid, I've been fascinated by 4 things:

1. People, cultures and why they do what they do
2. Figuring out how to design things to make them work better, for people
3. Captivating stories
4. Putting all of the above together to change behaviour and compel people to act and solve problems

I guess that's what led me into the field of innovation. I believe an understanding of people + the ability to create new ways of doing things + the knowledge of how to tell a great story to enter new markets = products, services and experiences that actually change behaviour.

I believe in common sense + the power of design to create enormous change and I help organisations clarify their thinking, develop new products and tell their story in a way that other people understand. I help them figure out how to move their audience from awareness to action.