Randall Malluk

I am a strategy and analytics executive based in the Tampa Bay Area, Florida, with a career focused on transforming complex data into meaningful business outcomes. My work sits at the intersection of analytics, performance marketing, and executive strategy, helping organizations turn insight into measurable growth.

Previously, I served as Vice President of Strategy & Analytics at RevTrax, where I led initiatives centered on customer intelligence, marketing attribution, and revenue optimization. In that role, I worked closely with enterprise brands to build scalable analytics frameworks that improved ROI, strengthened campaign effectiveness, and enabled smarter decision-making across the organization. My focus has always been on operationalizing data, ensuring that insights are not just reported, but acted upon.

Throughout my career, I’ve been passionate about advancing analytics maturity within organizations. I believe that competitive advantage comes from moving beyond descriptive reporting to predictive and prescriptive intelligence. By aligning data science with business strategy, I help leadership teams make confident, informed decisions that drive sustainable growth.

I’ve also contributed to thought leadership discussions on delivering world-class insights through data-driven technologies and remain engaged with the broader digital marketing and analytics community, including initiatives connected to the University of South Florida. Supporting the development of future leaders in analytics and strategy is important to me.

At my core, I am driven by one principle: data only creates value when it leads to action. My mission is to help organizations bridge the gap between analytics capability and real business impact.