Rand helped create an industry - inventing brand name online marketing and new media products from benchmark vendors; WebSideStory (acquired by Omniture/Adobe), Keylime Software, (acquired by Yahoo!), WebTrends, Unica (acquired by IBM), Eightfold Logic and InsideView. In 2005 he was named one of the Top 100 BtoB marketing executives by BtoB Magazine. He is regularly quoted in the WSJ, Investor's Business Daily and Business Week and in numerous marketing & media publications, including AdWeek, and Advertising Age. He is a founder and past board member of the Web Analytics Association, and is a managing partner in SchulmanThorogood Group