Carol Stream, Illinois USA
B2B technology content marketer and writer (i.e. white papers, case studies,blog posts, articles, etc.).
As a former software engineer, I worked for about 30 years for several software environments, like Motorola, Allstate, Discover Card and United Airlines. I worked in all areas of software engineering – software development, support, programming, project management, training, business analysis, website and database administration, technical writing and six-sigma (i.e. Motorola Mobility six-sigma black belt).
I was an independent contractor and owned my corporation for fourteen years. It gives a solid foundation for B2B marketing for IT consulting. I’m an AWAI trained (i.e direct response and B2B) copywriter and a HubSpot certified Inbound marketer.. But five years working on direct response B2C, gives me insight into what really works, along with a more engaging and personal style.
There are many decision makers involved in the complex sales buying process. You need to find the different decision maker categories, along with a profile and demographics on them. They could vary, depending on the target industry or product being sold. It involves buying processes, marketing strategies, channels and such. Being a former corporate owner and independent contractor helps.
I took many creative writing and literature courses, both at Aurora University and the College of DuPage. I've also taken B2B and direct response courses from American Writers and Artists Institute. I’ve written creative pieces (i.e. novels, short stories, poetry, literary criticism, etc), graduate papers, direct response pieces, attended writer’s conferences and local writers groups. Good storytelling is essential for a good ad or marketing campaign. I have a graduate degree in psychology from Norwich University (an ideal background for determining buyer motivation).