VP, Media, Advertising and Marketing Research in San Francisco
Randy brings years of experience and insight to innovation, new product development, advertising and marketing, and launch/market readiness projects and efforts. Focusing on media, advertising and marketing strategy with a concentration around retail analytics, mobile and video advertising , SaaS delivery models, and innovation research he has worked with many brands to refine their products and services, and advertising and marketing efforts from ideation through launch.
Randy is Vice President, Media, Advertising and Marketing Research at Outsell, Inc. where he helps CEOs and their executive teams with their media strategy including efforts around re-platforming, M&A due diligence, and pricing and packaging. He also authors multiple reports on the media and advertising business.
Previously to Outsell, Randy was VP of Client Service- Mobile at Nielsen where he helped global mobile and technology brands synthesize and leverage Nielsen Mobile's vast data capabilities for planning, launch and marketing purposes. Previously to Nielsen Randy was SVP of Innovation Research at Ipsos, focused on innovation research- ideation, concept testing, feature/price optimization and launch forecast simulation for leading media, technology, services and health brands. Prior to Ipsos Randy was GVP/GM of Consumer, Digital Media and Mobile Research at IDC for 14 years. Randy has spoken at many industry events and conferences on the impacts of technology change on media and innovation.