Randy Rosario

Ecommerce Systems Lead | Web, Operations & Platform Optimization

Professional Summary

I’ve built my career at the intersection of ecommerce systems, web development, and real-world operations.

I started in customer-facing roles and spent over two decades working with BMW customers, where I learned how to operate under pressure, manage expectations, and deliver consistently. Over time, I moved deeper into ecommerce and platform systems, where I now focus on building and maintaining scalable product infrastructure across ERP-integrated environments.

Today, I specialize in managing product data systems, improving platform reliability, and acting as the bridge between operations and development teams. I’ve scaled product onboarding, cleaned up broken sync processes, and helped transition internal systems without disrupting business operations.

Alongside my ecommerce work, I’ve spent years designing websites, building WordPress environments, and creating brand assets for businesses and organizations. That combination gives me a practical advantage—I understand both how systems function behind the scenes and how they present to customers.

I use AI as a tool to move faster and solve problems more efficiently—whether that’s structuring product data, generating content, troubleshooting issues, or supporting frontend updates.

I’m now looking to step into a Systems, Operations, or Ecommerce Manager role where I can take ownership of platform performance and continue building scalable, reliable infrastructure.

Core Capabilities

Ecommerce Systems Ownership (Shopify, WooCommerce, ERP-integrated environments)

ERP Integration & Data Flow Management (Acumatica)

SKU Architecture, Governance & Catalog Scaling

Inventory Synchronization & Fulfillment Alignment

Platform Optimization & Process Design

B2B (SSO) and DTC Commerce Systems

WordPress Development & CMS Architecture

HTML / CSS (Frontend Implementation & Optimization)

Graphic Design & Brand Asset Development

Cross-Functional Leadership (Operations ↔ Development)

Issue Escalation, Root Cause Analysis & Resolution

AI-Assisted Workflow Optimization & Content Generation

Professional Experience

Ecommerce Inventory Specialist → Systems & Operations Lead (Expanded Scope)

Imprint Engine — Minneapolis, MN
2019 – Present

Increased product onboarding capacity from ~50 SKUs/week to 200+ per week by restructuring workflows and standardizing product data systems

Built and maintained SKU governance aligned with Acumatica ERP, ensuring consistency across Shopify and WooCommerce storefronts

Serve as the primary escalation point for ERP sync failures, tax logic issues, and cross-platform product inconsistencies

Played a key role in internal platform transition efforts, working directly with developers to replace legacy product systems

Oversee product architecture across both B2B (SSO-based) and DTC environments, including regulated product setups

Standardized processes for variants, bundles, and made-to-order products, reducing errors and improving fulfillment accuracy

Improved inventory reliability by identifying and resolving system sync breakdowns

Developed structured attribute frameworks that improved shipping accuracy and operational efficiency

Use AI tools to accelerate product setup, assist with structured data, and improve troubleshooting speed

Impact:

300%+ increase in product deployment velocity

Reduced recurring system and data errors through standardization

Strengthened alignment between operations and development teams

Wholesale Parts Specialist

Motorwerks BMW — Golden Valley, MN
2011 – 2019

Managed wholesale customer accounts and maintained long-term business relationships

Coordinated sourcing, ordering, and fulfillment of automotive parts in a high-volume environment

Maintained strict accuracy in inventory, invoicing, and procurement workflows

Built a strong operational foundation in SKU management, inventory systems, and logistics

Web Development, Design & Consulting Experience

Freelance Web Developer & Designer

Rosario Designs / Independent Consulting — Minnesota
Ongoing

Designed and developed websites using WordPress, including custom themes and template structures

Built and maintained websites for small businesses, nonprofits, and local organizations

Created logos, brand assets, and marketing graphics tailored to target audiences

Delivered clean, functional HTML/CSS implementations for web content and landing pages

Balanced visual design with usability, ensuring sites are both effective and easy to navigate

Worked directly with clients to understand business needs and translate them into practical digital solutions

Selected Clients & Work Includes:

Motorwerks BMW

Russell Outdoors

Veteran Movers

Midwest Extreme Outdoors

Canvas by the Stitch

De Jesus & Associates

J.L. Griffis Twin Cities Schools (Non-Profit)

Education

Associate of Applied Science (A.A.S.) – Website Development
Hennepin Technical College

Additional Study:
Graphic Arts — Art Institute of Minnesota