Raquel Valverde

After more than 10 years of professional experience in Digital Marketing, Brand Management and Customer Development at Unilever Spain, I have now moved to Miami, where I’m working on the launch of my own e-commerce startup. Focusing on the art industry and with a clear international view, the project will see the light by the end of 2013.

In my previous role as Digital Marketing Manager, I led Unilever’s digital transformation, in order to ensure the company’s leading edge position and thus improve business performance. Fostering an entrepreneurial culture, collaborating with experts and balancing processes with experimentation, were my tools to catalyze change.

I regularly collaborate as speaker on digital marketing with institutions such as IESE, EADA, Deusto, Mobile Marketing Association and AECOC among others, and I’m a lecturer at ICEM-ESIC.