Raquel María Ruiz Diez

Hi, I’m Raquel María.

I’m a Digital Marketing Strategist, Planner, and Social Media Manager based in Madrid — passionate about understanding people and designing strategies that truly move them.

My work goes beyond managing social media. I specialize in building marketing ecosystems that connect brands with their audiences in meaningful ways — combining data, creativity, and behavioral insight.

I’m especially drawn to the fields of behavioral design, behavioral economics, and the power of soft skills — like empathy, active listening, and storytelling — to drive real connection and results.

Over the years, I’ve planned and executed multi-channel campaigns, led content strategies, and helped translate brand vision into measurable growth. I believe that the most effective marketing happens when we align business goals with how people actually think, decide, and act.

Outside of work, I’m curious by nature — inspired by travel, technology, design, and sports.

If you find my profile interesting, let’s talk. Just click the button above.