Raquel Pavón Barreales
Retail Consultant, Digital analyst, and digital marketing in Barcelona, España
I would be delighted to be given the opportunity towork and develop my knowledge in the Digital Marketing area at an internationallevel and I would like to grow and explore new ways to innovate on marketing solutions. I am very eager to work towards pursuing my career goals.
Nowadays I have a broader view on retail, these days we are more focused on big data, so that we can be aware of where our customers are and optimize the purchasing process for them, generate experiences for buyers in multiple channels, it seems that everything is directed towards the omnichannel as well as showrooms, click & collect, ROPO, pop-ups, etc. The retailers need online and offline marketing to complement each other, and generate experiences in multiple channels with different KPIs to connect both worlds. My education both as Mobile marketing and retail management help me to join the two channels together to exceed the expectations of customers.