Rasheen Smith
entrepreneur
Rasheen Smith is an entrepreneur and visionary leader at the crossroads of brand marketing, immersive technology, wellness, and venture capital.
As co-founder of Perimeter, a cutting-edge agency and venture studio, Rasheen specializes in helping brands push boundaries through innovation, world-class strategy, and creative design. Perimeter’s work is rooted in understanding people—fans, consumers, and communities—and finding ways to create meaningful connections that drive impact
As co-founder of Realcast, Rasheen pioneers immersive storytelling and gameplay. Realcast develops groundbreaking mixed reality and VR games for platforms like Meta Quest and Apple Vision Pro, merging technology and creativity to create unforgettable experiences.
Rasheen also serves as a Venture Partner at Elefund, a Silicon Valley-based investment firm that supports various industries and stages from fintech to enterprise, seed to scale.
Previously, Rasheen founded Flexpower, a wellness brand focused on pain relief and recovery. Its clean, non-toxic formulations are trusted by professional athletes, Olympians, and active individuals worldwide.
In addition to starting, advising, and investing in companies, Rasheen has worked with professional athletes his whole career, including projects in Asia, Mexico and Silicon Valley.
Rasheen's personal journey from South Central Los Angeles to UC Berkeley shaped his entrepreneurial spirit and passion. Whether mentoring emerging talent, coaching youth basketball, or forging partnerships that bridge digital and physical worlds, Rasheen’s work is guided by a belief in the power of creativity and connection to transform industries and lives.