edouard ratiarson

Born in Madagascar and grew up in Quebec. Edouard has a Bachelors in Engineering Science from University of Toronto where he learnt the fundamental aspects of Computer, Mechanical, Electrical, and Industrial Engineering and Human Computer Interaction. After graduating during the dot-bomb-era, he went full-time into what was then new and exciting field of web-design and development.

Edouard worked in many interactive divisions of large agencies in Toronto, and learnt about digital marketing, and ended-up at the head of Ogilvy & Mather Canada's Interactive Division. After 6 years there, he opened a digital agency called Base2 eBusiness Solutions, which he grew to 3 locations world-wide. This agency became Nestle Foodservices' eBusiness Agency of Record, and had an international client-roster. After years, Edouard sold Base2, and moved on to working on hand-picked projects like Software Startups, eCommerce Experience Design, and opening Meme-Boutique.

Edouard's alter ego, -zA, also writes, performs and produces French songs in his victorian analog studio.

  • #experiencedesign
  • #digitalstrategist
  • #entrepreneur
  • #musician
  • #producer