Ratko Vidakovic

Consultant, Writer, and Teacher in Toronto, Ontario, Canada

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I teach marketers about programmatic advertising technology at AdProfs.

My career started in 2001 as a publisher, co-founding ToyotaNation and growing it into the web's largest Toyota enthusiast community. ToyotaNation was acquired in 2006 by VerticalScope.

After several years as a digital marketing consultant, I joined SiteScout as part of the founding team. At SiteScout, I built the marketing machine that grew the DSP business to over 60,000 users and 8-figure revenue — all without an outbound sales team, and all on a shoestring budget. SiteScout was acquired in 2013 by Centro.

My thoughts on advertising technology can be found across the web in places like Marketing Land, AdMonsters, MediaPost, MarketingProfs, MarketWatch, FOX Business, Quora, and many others.