Rayan Ghammachi

After 16 years at the heart of content creation, covering all aspects from; Television and live broadcast to animation, visual effects, and Post production to advertising. I progressed to focus my attention on the evolution of storytelling content creation; By using traditional media at the core, and pushing outward and expanding the story through strategically placed entry points while using available and evolving tools, peripherals, and devices.

Storytelling and Content Creation have gone beyond the linear format. I believe we must to look at intuitively creative ways to expand the story; It should grow depending on the medium that provides the most traction, and have the audience drive the content through engagement. It’s the most effective way to offer your audience a sense of ownership; and that will go beyond earning their loyalty, they will become part of YOUR STORY.

Transmedia storytelling, is the process of conveying messages, themes or story lines to a mass audience through the artful and well-planned use of multiple media platforms. It is both a technique and philosophy of communications and brand extension that enriches and broadens the lifecycle of creative content. "We are both the STORYTELLERS and the STORY itself"

The story continues at www.rayanghammachi.com