Raychel Espiritu

Los Angeles

My experience:

Creating a content strategy for social networks -- Facebook, Twitter, YouTube, Instagram, Pinterest, Vine, SoundCloud

Managing ad campaigns on Facebook, Twitter, entertainment-related sites

Strategic daily posting to Facebook, Twitter and Instagram

Producing video content for YouTube, optimizing videos with keywords, descriptors, annotations

Capitalizing on social media trends to attract PR opportunities, organic referrals

Maximizing organic views with robust content to site and blog -- social media trends, interviews, industry news

Producing weekly analytics updates

Being proficient in Hootsuite social media management platform for multiple accounts

Managing over 800 accounts that generated $600,000 / month, including Ask.com, Chitika, Bidvertiser, AdBrite and more.

Working with publishers and website owners to monetize traffic and explore new revenue options, including email marketing campaigns, search CPC ads, display CPM ads, mobile ads, in-game advertising

Researching keywords and bids to provide best value for publishers’ contextual ads

Optimizing partners’ campaigns via keywords and by adding more advertiser partners to partners’ accounts

Building pitch decks, delivering presentations, upselling product offerings to potential and present clients

Handling key partner relationships through timely communication and customer service

Monitoring incoming activity and providing traffic reports to VP of Operations

Training new account managers, promoted from account manager to partner relations manager

Working closely with developers to troubleshoot problems, worked with designers on new creatives

Basic editing of JavaScript and HTML

Being proficient in Google Analytics and Anchor Intelligence

  • Education
    • Bachelor of Arts from California State University, Northridge