Raychel Espiritu
Los Angeles
My experience:
Creating a content strategy for social networks -- Facebook, Twitter, YouTube, Instagram, Pinterest, Vine, SoundCloud
Managing ad campaigns on Facebook, Twitter, entertainment-related sites
Strategic daily posting to Facebook, Twitter and Instagram
Producing video content for YouTube, optimizing videos with keywords, descriptors, annotations
Capitalizing on social media trends to attract PR opportunities, organic referrals
Maximizing organic views with robust content to site and blog -- social media trends, interviews, industry news
Producing weekly analytics updates
Being proficient in Hootsuite social media management platform for multiple accounts
Managing over 800 accounts that generated $600,000 / month, including Ask.com, Chitika, Bidvertiser, AdBrite and more.
Working with publishers and website owners to monetize traffic and explore new revenue options, including email marketing campaigns, search CPC ads, display CPM ads, mobile ads, in-game advertising
Researching keywords and bids to provide best value for publishers’ contextual ads
Optimizing partners’ campaigns via keywords and by adding more advertiser partners to partners’ accounts
Building pitch decks, delivering presentations, upselling product offerings to potential and present clients
Handling key partner relationships through timely communication and customer service
Monitoring incoming activity and providing traffic reports to VP of Operations
Training new account managers, promoted from account manager to partner relations manager
Working closely with developers to troubleshoot problems, worked with designers on new creatives
Basic editing of JavaScript and HTML
Being proficient in Google Analytics and Anchor Intelligence