Rayde Luis Baez

Born and raised in Dominican Republic, and relocated to Barcelona almost a decade ago.

Although I have been trained as an Economist, with specific post-graduate education in Banking & Finance both in the Dominican Republic and Europe, have always lived sports passionately and through a very personal bond –specially basketball!-. That inherent love for sports has pushed me towards achieving more academic and professional acumen in Sports Management & Marketing, road that ultimately led me to land at Euroleague Basketball in 2009, and subsequently as Managing Director at WWP Group (www.wwp-group.com/en/) in June 2016.

At Euroleague, until May 2016, on top of the Marketing Partnerships sales and account oversight duties, was in charge of the strategic steering of Euroleague's digital content output and business, as well as the creation of partnerships and synergies with Global media companies to create state-of-the-art content, which conveys Euroleague's message for the benefit of its fans, its sponsors and the general public.

Key Projects Executed:

- #hatmakers presented by New Era Cap: http://hatmakers.euroleague.net/

Previous award-winning content projects I participated in (http://linkd.in/1xWzOU7):

- ESPN Basketball Capitals presented by Turkish Airlines - The Eye of the Fan

From 2010 until 2015, exclusively part of the team responsible for Euroleague Basketball's global sales process and strategy for Regular Season, Top 16, Playoffs and Final Four rights.

Managed, side by side with our Partners, the sponsorship activation programs throughout all our events, games and platforms.

Previously to my role at Euroleague Basketball, I have held senior audit and financial advisory roles at KPMG Dominican Republic and KPMG Barcelona, and developed a private sports consultancy project called Lead My Team.