Raymond Fisk

Raymond P. Fisk (B.S., M.B.A., and Ph.D. from Arizona State University) is Professor and Chair of the Department of Marketing, at Texas State University-San Marcos. He has published in the Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, European Journal of Marketing, Service Industries Journal, International Journal of Service Industry Management, Journal of Health Care Marketing, Journal of Marketing Education, Marketing Education Review and others. He has published five books: Interactive Services Marketing, 3rd Ed., Services Marketing Self-Portraits: Introspections, Reflections and Glimpses from the Experts, Marketing Theory: Distinguished Contributions, AIRWAYS: A Marketing Simulation, and Services Marketing: An Annotated Bibliography. He is Past President of the American Marketing Association’s Academic Council. He received the Career Contributions to the Services Discipline Award from the AMA Services Marketing Special Interest Group.