Ray Lapena

Marketing and Communications in Seattle, Washington

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I drive strategy for building brand awareness, reputation and relationships, leading a diverse, multi-talented team that knows how to have fun while delivering business value.

We're blurring the lines between B2C and B2B marketing, because we're all human aren't we?

Balancing the arts and science of marketing, I believe in pushing creativity and testing new ideas as much as measuring effectiveness and tracking to business goals.

  • Work
    • Tripwire Inc.
  • Education
    • Syracuse University