Raymond Luong
programmatic and Digital Marketing Director in New York
"Tested. Driven. Versatile."
As a Digital Native and Data Storyteller, I work seamlessly across channels to help brands connect the points on attributable performance from the Ad Server to the DSP - across all Branding, Awareness, Consideration, and Conversion goals.
I excel at developing agile, but quality processes, while building and supervising teams for Start-Ups/New ATDs or fast-paced Agencies.
As someone ready on Day 1, I've successfully delivered the following across short/medium/long-term objectives:
- Trained teams to increase trading expertise and investment
- Implemented efficiencies and process solutions for operational challenges, while reducing red tape or redundancies
- Scaled up our internal capabilities to reach a global level of proficiency by creating a Programmatic + Digital practice COE.
Let's surpass the status quo today with a post-cookie, privacy-compliant approach that embraces agility, precision, and flexibility to reach the right audience, with the right message, at the right time!
Highlights: 7+ Years of Activation Experience, 15+ Client Verticals, 3+ Years of People Management, and Leadership.
- Mediahub - was 1st Trader hired in NYC, ran 50% of NYC/NC Accounts trained team and supervisors. Vetted Partners and negotiated preferred rate cards up to 50% off CPMs, created PMP Library of preferred Publisher deals.
- CMI Media Group - was 1st Programmatic Supervisor hired, modernized practice directly with VP, while training + onboarding department. Managed Team of Direct Reports + P&L, in addition to offshore Ad Operations support and PM resources for Agency Proprietary DSP.
- Full Omnichannel Support for any Funnel, Tactic, or KPI: Display, Video, Audio, CTV, DOOH, Native, PG, PMP, and Custom/High Impact/Takeovers
- Seasoned Expert with direct Hands-On-Keyboard (HOK) activation across the Top 5 Agency Networks; across NA/EU/APAC
Platforms include: Adelphic, Amazon, DV360, DeepIntent, Facebook, Lasso, MediaMath, Pulsepoint, Rubicon, Snapchat, Quantcast, Twitter, TTD, Teads, Vistar, Xandr
Verticals Served: Agriculture, Auto, Banking, CPG, E-Comm, Education, Energy, Events, Food, Gambling, Healthcare, Insurance, Non-Profit, Oil/Gas, Pharma (DTC/HCP), Retail, Tech, Tobacco/Nicotine, Utilities