“I am a believer that we have to make the most out of the time given to us by immersing in different experiences, learning valuable things in every journey and continually pursuing our passions. With my love for clothes and shoes, I realized that having so much stuff is not a good thing. In order for us to become a responsible human being who cares for our planet, living green is the way to go. That’s why I joined my friends in launching a brand that believes that the future of fashion is sustainability.”

Raymund Buenaflor, fondly called "Mems" by friends, hails from Taguig City, Philippines and is a graduate of Bachelor of Science in Information Communications Technology at San Beda University Manila. His experiences included stints in the financial and telecommunication industry. Now embracing Toronto as his home, he is poised to fulfill his dream of stepping forward for fashion and gender inclusivity, one shoe at a time.