Richard Brenner

As the Senior Marketing Director for ADP, the world's largest B2B provider of; Payroll, Human Capital Management and HR outsourcing solutions, I am responsible for the optimization of adp.com and for overseeing their Social Media and Paid Programs, SEM and Paid Social, as well as lead generation, marketing integration and reporting of performance metrics of all corporate marketing campaigns. My efforts include; Digital Strategy, SEO, PPC, SEM, Display Networks, TV, Radio, Social Media (YouTube, Facebook, LinkedIn, Twitter, SlideShare), Landing Page Optimization, A/B and Multivariate testing and mix media modeling. Tracking and reporting via DoubleClick, Adobe Marketing Cloud (aka Omniture), Salesforce.com, Buddy Media, Optimizely, Eloqua and many other aspects of earned, owned and paid media.