Rich Eddy

Advisor, Coach, and Consultant in Pasadena, CA

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Part financial advisor, part business coach, and part strategic planning consultant, I help business owners and high net worth families optimize the asset and liability sides of their balance sheet.

I've been an entrepreneur all of my life and I've owned multiple small businesses. I'm driven in part by the need to control my own destiny, but even more by the belief that entrepreneurship and small business have enormous potential to make the world a better place.

Visit and to learn more about what I do and how I do it.


Call/Text/Signal: +19099628436


  • Work
    • CONA Wealth / Factor Four, LLC
  • Education
    • Yale School of Management
    • Los Angeles Pacific University
    • Azusa Pacific University
    • California State University, Fullerton