Creative Consultant Robin is a design specialist within the iris Culture team. A former interiors stylist and writer Robin fell into the world of PR in 2002 at a niche agency specialising in promoting young fashion, product and interior designers to the British design press. Three years on he moved on to be Head of Creative at Hillgate Public Relations, carving out a path with his in-depth knowledge of the British lifestyle press and with his outstanding contacts within the industry – from national newspapers to monthly glossies and women's weeklies to trade periodicals.

As well as all the usual PR skills of account direction, budgeting, strategy and media relations, Robin has an unrivalled history of art directing and styling photography and events for his clients, delivering outstanding coverage. Clients have relied on him to give strategic direction for product development, advertising, and his contacts to establish collaborations with appropriate designers.

Robin moved to iris PR in July 2009 to work on a portfolio of large-scale, mass-market retail brands and has been instrumental in changing the way his clients communicate with the media and their customers through strategic development of brand image.

Robin has worked on both consumer and trade accounts across all areas of the lifestyle sector including fashion and beauty accessories as well as furniture, furnishings and interior solutions. He has recently developed and implemented global campaigns for the design department of the world's biggest beer brand and overseen and initiated the online and influencer outreach programme for the world's largest lighting company.