Rebecca Adolf

Senior Manager, Digital Marketing & Analytics @ Follett Content | Experienced B2B Team Leader, Omni Channel Marketer, Full Stack Website UX Designer, & Brand Management

Strategic and collaborative marketing leader with 20+ years of experience driving measurable growth across digital channels. Proven track record in developing and executing data-informed strategies that align with business objectives, strengthen brand positioning, and increase qualified lead generation.

Skilled in leading cross-functional teams, with over 15 years of combined leadership experience. Possesses highly technical knowledge and hands-on skill sets to optimize the digital customer journey and analyze performance for continuous improvement. Deep expertise in SEO, SEM, website development, content strategy, analytics, paid media, graphic design, and omnichannel marketing.