Rebecca Keen

I am a thought leader in digital, working at the intersection of technology and integrated media. I drive strategic campaigns and help clients leverage digital opportunities towards brand goals. I believe that building lasting relationships with customers should be at the core of any business and that digital strategy provides a perfect opportunity to do so. Therefore, driving business solutions to deliver top-tier insights for clients. I love being part of a team that empowers itself and its clients through bold ideas, shared discovery, and communal passion for digital and its frontiers.

My digital media planning/buying/strategy experience extends to all types of platforms, including display, paid search, video, mobile, social, SEO and other emerging media. I have worked on a broad range of categories including Retail, CPG, Pharmaceutical, Entertainment, Music, Travel & Tourism, and B2B.

In 2007 and 2008 I was a part of the search team for Showtime which received two industry awards from the Interactive Advertising Bureau for their work around the launch of the new series, The Tudors. This includes the 2007 IAB MIXX Award - Direct Response/Lead Generation (Gold), and the 2007 IAB MIXX Award - Product Launch (Silver), 2008 SES winner for Best Integration of Search with Other Media, 2008 Creative Media Award Winner for Online Media Search and 2008 Digital Echo Award.

Specialties:
Digital Strategy
Online Branding and Identity
Cross Promotion
Pay-Per Click campaigns
Search Engine Optimization
Social Media
Mobile Marketing
Affiliate Relationships