Rebecca Roth

I’m a social media strategist, communicator, and visual storyteller who loves a good challenge.

I’ve spent the past 15+ years finding creative ways to connect big ideas with real people—whether that’s through launching NASA Goddard’s first Instagram account, shaping HHMI’s institutional social media strategy, or collaborating with producers and photo editors during my time managing photo operations at National Geographic Television & Film.

At HHMI, I lead content strategy, oversee multimedia production, manage enterprise publishing tools, and collaborate across teams to share science in ways that are engaging, accessible, and aligned with our mission. I’ve also co-managed paid campaigns, launched new platforms, and developed systems that enable our digital work to be more innovative and more streamlined.

I thrive at the intersection of science, storytelling, and design—and I love helping teams do meaningful work that resonates with their audience.