Recognition Technology
As technology evolves in today's competitive marketplace, advertisers are confronted with increasingly varied choices in regards to setting their message before consumers. At once, conventional marketing media including television, radio and print have become less and less successful in catching consumers' focus. Advertisers, then, are seeking for more advanced methods to get their message across. Oftentimes that means using some type of digital out-of-home advertising.
As a robust technology, digital signage provides multiple rich media messages on a minute-by-minute, hourly or weekly programmed programs, with real time upgrades to regional preferences, lifestyles, purchasing layouts and any problems vital to connecting with customers, including local events and weather conditions outside the site.
Digital-Out-Of-Home advertising sales are estimated to reach $3.7 billion in 2013, symbolizing an astronomic yearly growth rate of 13.5 percent (BIA/Kelsey). In an April 28, 2008 DOOH newsgroup sponsored by the Wall Street Journal, media executives named DOOH as the "hottest medium" nowadays; distributing even quicker compared to the Internet in its early days due to the ability to reach consumers when they're far from house and in purchasing way.
A 2010 Arbitron digital place-established video study found that more than 70% of the U.S. residents, or 181 million individuals, have seen a digital video display outside of residence in the previous month, while 52% of the public, or 135 million, have seen a digital video display in the previous week. The study additionally found that digital video in public places reaches more Americans each month (70%) than video over the web (43%) or Facebook (41%).
What's more, Arbitron discovered that almost half (47%) of those who'd viewed a place-based video before month particularly remember seeing an advertisement, while one in five (19%) spectators made an unplanned purchase after seeing an item featured on an electronic display.
It Is clear that DOOH promotion is a strong medium for businesses sell their goods or services and to create brand recognition. When it is improved with facial recognition technology digital signage becomes an even more efficient marketing medium.
Facial recognition technology is a software system that identifies people through the use of a biometric system to f