Refractal

The goal of REFRACTAL is to develop into an industry leader in sustainable transmedia entertainment with mobile app games as a major component of the overall business model.

In essence, we are creating a company where gaming is melded with social interaction which leads to more direct marketing possibilities provided through our mobile app community to provide an interactive experience. This interaction engages the gaming community and builds a highly profitable relationship with companies.

The Berlin from Above/Under app is designed to unite our community in a world of our design to bring customers and business together in a unique platform that encourages interaction; to discover products, to purchase products, to revisit products, invite friends to try products, and create buzz about products through location based tasks. While the users participate in the game play, behavior data is stored, enabling the creation of a consumer profile for each user in real time. This enables improved targeting of customers via the detailed metrics available in the resulting reports.