Mark Osborne

Public Speaker and Consultant in Los Angeles, California

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Mark Osborne brings nearly 20 years of experience helping marketers maximize results, using technology to leverage data to deliver customer delight through seemingly serendipitous moments — 1:1 consumer:brand relationships, at scale. Mark brings order to chaos, focusing on what really matters in solving marketing challenges while elucidating complex ecosystems and technical projects.

Mark is a frequent guest lecturer and is often found speaking on panels at digital media, marketing analytics, and advertising industry events. His engaging style reflects his time performing on stage as a professional musician and years in the boardroom working with Fortune 500 brands.

With a diverse background spanning broadcast media conglomerates and cutting edge digital start-ups, Mark connects with a wide range of audiences using relevant examples and analogies that make complex topics tangible and easily understood.

When not speaking or training, Mark works with Neustar’s MarketShare Emerging Products Group to create and deliver innovative solutions leveraging unique consumer identity data for SaaS marketing analytics and consulting engagements. MarketShare’s DecisionCloud was recently named a Leader in the Q4 2016 Forrester Wave Marketing Measurement and Optimization Solutions report. Mark earned an MBA from the University of Southern California, maintained Google certifications across media and analytics products for many years, and is iab Digital Data Solutions Certified with Master level proficiency.

Expertise includes

· Marketing analytics for Top Down (Market-level) and Bottom Up (user level) media optimization

· Analysis and creation of brand strategy / positioning for marketing services companies

· Deployment of inbound and outbound marketing strategies

· Successful execution of marketing campaigns spanning Product Marketing / Management, Content Development, Search Engine Optimization, Digital and Broadcast Advertising Programs, Lead Cultivation and Email Marketing

· Marketing Automation, Analytics Implementation, Data-Analysis, Sales Collateral development, and other digital marketing / online marketing strategies and tactics.