Reyes Moser

Mutual linking continues to be a highly desired method for many companies and webmasters wanting to boost their web sites ranking in the search-engines. Back 2002, when mutual linking firmly took its place like a true method to raise your ranks, internet sites and several webmasters began using it to quickly and anxiously get the upper side on their opposition and the search engines. But, like all short-lived and unnatural ways to improve website ratings, mutual linking has easily just become another very loosely based and often worthless way for many sites looking to get their sites ranked by the search engines.

Lets examine some of the reasons why reciprocal linking is falling fast, and why some sites who still make use of the examples Ill describe here are left with hours, weeks, and perhaps weeks worth of lost marketing for their particular sites.

The very first thing I love to consider with any linking plan or any sort is how easy it is to spot mutual linking from Google's perspective. If they can place unnatural relating building, and they likely will, then the other major search engines arent far behind.

Here are my techniques for mutual linking from Googles standpoint:

1) Every one of the pages and links are extremely easy-to determine. The URLs on sites where the links live tend to be a dead giveaway, several situations using 'reciprocal-links.html, 'reciprocal-links-2.html,' and so on. for all of the connecting pages. Several versions of the forms of URLs are used and are easily spotted by Google, even if you call them 'source' pages they're still essentially just mutual links pages.

2) On all of the mutual links pages, the links are put in place and displayed the exact same way. There is no difference in page lay-out or how the links present. Be taught more on our partner website - Hit this hyperlink: the link. By this, I mean the bulk of reciprocal links pages only have this:

Link & Anchor text - description goes here...

Link & Anchor text - explanation goes here...

Link & Anchor text - description goes here...

Get the idea here? That is excessively simple to spot and demote by Google or another search engine.

3) Frequently mutual links are simply com-pletely automatic the emails, the reply emails, the li