Call me marketer. Sales enthusiast. Lover of knowledge, ideas, and the entrepreneurial spirit. Despite much gusto to the contrary, I believe you shouldn't persuade people to buy products or services they really don’t want. It’s not in your best interests to try. I also believe that people love to buy, but hate to be sold. My job, then, is to facilitate the sale. It’s to educate your readers, to build trust and confidence. My job is to help readers take the next step in the buying process–and to feel good about doing so!
Call me writer and editor, too. Academic, business, and marketing writer and editor. Lover of the written word. I’m admittedly not the most creative head in the business, but I love what I do and it shows. I’m a stickler for grammar, but don’t claim to know everything–that’s what reference shelves are for! Typos occasionally slip by me, especially when I'm writing or deep into comprehensive or developmental editing. I love a well-turned phrase. I crave intelligent writing that opens my eyes–writing that makes me think and helps me grow.