Renato Carelli

Hi, I’m Renato. I'm a software developer with 10+ years of experience and a Bachelor’s degree in Computer Science. I specialize in marketing automation and lead generation, combining technical execution with a deep understanding of digital growth strategies.

Background

My career has been driven by a passion for building systems that convert traffic into results. Over the years, I’ve worked at the intersection of software development and marketing, creating tools that enhance conversion funnels, automate outreach, and integrate seamlessly with CRMs and ad platforms.

I started out in backend development, but quickly gravitated toward building full marketing pipelines—from landing pages and tracking scripts to lead scoring engines and campaign analytics.

Professional Focus

I focus on architecting scalable automation workflows that support performance marketing at scale. My typical stack includes Python for backend automation, JavaScript and React for front-end interfaces, and REST/GraphQL APIs to connect everything.

I’m particularly interested in no-code/low-code integrations, real-time tracking, and data enrichment pipelines that help sales and marketing teams act faster and smarter.

Notable Projects

I’ve built custom lead routing systems, real-time dashboards for paid media performance, form tracking libraries, and internal tools for multi-channel campaign orchestration.

Current Work

Right now I’m working on a modular boilerplate for high-converting marketing websites, optimized for A/B testing, SEO, and pixel-perfect analytics integration.

Other Stuff About Me

* I recently relocated to Buenos Aires.

* I love Star Wars.

* Warhammer 40k ❤️

* I don’t have any brothers or sisters, but growing up I always wished I did.

* I play Pokemon… a lot. I'm very active in the local Pokemon community, and I mod some Poke-related forums.

* I'm fluent in Spanish, English and Norwegian (used to live there for a while).

Contact

* Phone: +54 9 11 1254 5786

* email: [email protected]