Renzo Francesqui
CRM Marketing Automation Specialist in Milano
With a solid 5-year foundation in Digital Marketing and Event Marketing, I know exactly how to acquire users, both online and offline. However, I realized that the real engine of growth isn't just more traffic. It is 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧, 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐃𝐚𝐭𝐚 𝐈𝐧𝐭𝐞𝐠𝐫𝐢𝐭𝐲.
Today, I am pivoting my focus to Marketing Operations and CRM. I am a Marketing Technologist who uses tools like HubSpot and Salesforce to build automated customer journeys that turn raw leads into revenue.
𝗪𝗵𝗮𝘁 𝗜 𝗯𝗿𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲:
🚀 𝐓𝐡𝐞 𝐎𝐩𝐞𝐫𝐚𝐭𝐨𝐫 (𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 & 𝐂𝐑𝐌) I specialize in configuring CRM ecosystems to work seamlessly. My focus is on designing Marketing Automation workflows, managing lifecycle stages, and ensuring that no lead falls through the cracks.
⚙️ 𝐓𝐡𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭 (𝐑𝐞𝐯𝐎𝐩𝐬 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭) I approach marketing with a Revenue Operations mindset. I look at the connection between Marketing and Sales to ensure alignment. I also specialize in Field Marketing Operations, ensuring that the physical events we organize translate into measurable data and pipeline in the CRM.
📊 𝐓𝐡𝐞 𝐀𝐧𝐚𝐥𝐲𝐬𝐭 (𝐃𝐚𝐭𝐚 & 𝐋𝐨𝐠𝐢𝐜) Using my background in Digital Marketing combined with growing skills in SQL and data segmentation, I ensure databases remain clean, segmented, and actionable.
𝐂𝐮𝐫𝐫𝐞𝐧𝐭 𝐓𝐞𝐜𝐡 𝐒𝐭𝐚𝐜𝐤 & 𝐒𝐤𝐢𝐥𝐥𝐬:
• 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬: HubSpot, Salesforce.
• 𝐂𝐨𝐫𝐞 𝐒𝐤𝐢𝐥𝐥𝐬: Marketing Automation, RevOps, CRM Management, Lead Scoring.
• 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥: SQL (Basic Queries), HTML/CSS (Email Templating), Python (Basic).
• 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Digital Strategy, SEO/SEM, Event Marketing Strategy, CRO.
𝐋𝐞𝐭'𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭: 📩 Renzo Francesqui | LinkedIn