Liam Reynolds

I'm Liam, founder of True Up, London's first Growth Hacking consultancy.

I'm into the space where humans, data and technology all collide. I also really enjoy 'bending' things, using stuff that already exists but not as originally intended. This might be anything from launching a charity on Kickstarter to joining the dots between Google Analytics, databases and Google Docs to achieve live dashboard automation on the cheap. It's on this basis that I launched True Up.

Previously I've spent the last 15 years working in and around some of the UK's largest advertising, communication and marketing agencies, helping clients such as Tesco, T-Mobile, GSK, Sky and Mercedes utilise data to drive their business. My recent work on T-Mobile won DMA gold awards in 2012 and Data Strategy awards in 2013.

I'm also a proud Dad, kinda retired DJ and have a slight obsession with guitars.