Robert Herscu

Mr. Herscu, a native of Australia, graduated with a degree in economics and accounting from Monash University in Melbourne. He moved to New York and worked for Shearson Lehman Brothers in mergers and acquisitions. Mr. Herscu then formed HQ Entertainment, and began operating vending machines, eventually owning and operating 20,000 units in shopping centers and malls, along with children rides, candy machines, payphones, ATMs and soda machines. By the late 1990s, Mr.Herscu had built the largest vending company in the West Coast. Additionally, within the shopping center arena, Mr. Herscu owned and operated a Christmas and Easter photo company with sales exceeding $30 million; and built what would become the largest independent gift card company in the U.S. with sales exceeding $300 million.

Mr. Herscu owned and operated the largest double-decker carousel company in the United States, with over 2 million annual riders. All of these businesses were located in enclosed shopping malls where Mr. Herscu did business with Westfield, Macerich, General Growth Properties, Taubman, Vornado, Preit, CBL, Caruso and other well-known shopping mall developers.

Mr. Herscu formed HQ Development in 2003 and now has over five hundred thousand square feet of strip shopping centers, industrial buildings, and entitled landfor commercial projects and creative offices in West Los Angeles.

Mr. Herscu also has a restaurant chain called “Toscanova,” which are fine Italiandining restaurants in The Commons Calabasas and Westfield Century City Mall.