Rhiannon Bell

Rhiannon Bell is the Creative Director of Zynga’s zDirect studio, overseeing the creative team responsible for developing products that build direct relationships with Zynga’s players. 15 years creative experience in the digital, broadcast and gaming industries. Her client list ranges from EA to the BBC. She uses gamifcation as a methodology for user experience, and her creative focus is on building playful and inventive ways to problem-solve the dullest of digital obstacles. She leads teams with a style that focuses on fostering collaboration, and developing environments for creative problem-solving. Unsatisfied with 'good enough', she challenges and pushes for the best product choices in UX design and UX innovation. Specialties Building and successfully leading teams of talented UX, UI and IxDs. Creating frictionless and engaging digital user experiences. Understanding user research: How to use it and learn from the results. Developing user Interfaces for Mobile, Web, iOS. Award winning visual and interaction design. Design rationale as it relates to the end user and business goals.