Ricard Robledo

Ricard is a senior digital marketer specialized in the healthcare business, with a focus on driving digital transformation processes within the organizations, through the definition and implementation of Multichannel Closed Loop Marketing (MCLM) strategies. Experienced in leveraging customer interactions to formulate action plans to adapt to the changing business landscape that organizations are facing today.

He is experienced in driving large scale digital marketing initiatives from strategy to execution, at international and local market level, successfully coordinating different profiles (sales, marketing, IT, and Informatics) to deliver high quality outcomes.
Together with this, his varied background (scientific, marketing, sales and technical) provides a powerful analytic mindset to define the proper digital strategy.

Ricard has a proven record of growing revenues and increasing the use of digital channels, to optimize solutions for use either by the HCP or the Field Force

He worked in companies such as Brystol-Myers Squibb, where he dealt with the development of the multichannel strategy complementary to the field forces, Elsevier Health Science where he ran the e-Pharma business holding both local and international roles, and Novartis, as e-Marketing Manager
Currently, he is the Global Head of Digital HCP for Danone Medical-Nutricia, and Associate professor for Digital Healthcare Marketing at EADA and ICEMD/ESIC Business school

Before starting in the healthcare industry, he held positions as a researcher in Unilever Research Vlaardingen (The Netherlands) and the Leibniz Institute for Neurobiology (Germany).