Richard Baker

Sales and Marketing Consultant

RICHARD BAKER
Indianapolis, Indiana
[email protected]

PROFESSIONAL SUMMARY

• Dynamic Sales and Business Development professional with 20+ years of experience driving revenue growth, acquiring new clients, and building long-term customer relationships across residential, commercial, and online markets.
• Proven ability to manage the complete sales cycle, from prospecting and lead generation to contract negotiation and closing, while consistently delivering exceptional customer service.
• Experienced in supporting sales through digital marketing initiatives, lead generation campaigns, content development, and brand promotion.
• Highly proficient with AI-powered productivity tools, CRM platforms, and remote collaboration technologies that improve efficiency and strengthen customer engagement.
• Recognized for strong communication skills, independent problem-solving, and the ability to build trust with clients from diverse backgrounds.

CORE QUALIFICATIONS

Sales and Business Development:

• Consultative Sales
• Business Development
• Lead Generation and Prospecting
• Sales Presentations (Virtual and In-Person)
• Contract Negotiation and Closing
• Proposal Development
• Bid and Estimate Preparation
• Customer Relationship Management (CRM)
• Client Retention and Account Growth
• Customer Service Excellence

Marketing and Lead Generation:

• Digital Marketing
• Marketing Strategy
• Social Media Marketing
• Email Marketing
• Online Advertising
• Content Creation and Copywriting
• Promotional Campaign Development
• Lead Generation Campaigns
• Customer Engagement

Technology:

• Microsoft Office (Word, Excel, PowerPoint)
• Google Workspace
• ChatGPT
• Gemini
• Claude
• Grok
• DeepSeek
• AI-Assisted Research
• Business Productivity
• Workflow Automation
• Content Development

PROFESSIONAL EXPERIENCE

Castaneda Painting Company
Sales and Business Development Manager
Indianapolis, Indiana
Remote / Hybrid
2002–2026
• Directed business development initiatives that generated consistent revenue growth across residential and commercial markets.
• Managed the complete sales cycle, including prospecting, lead qualification, customer consultations, proposal preparation, contract negotiation, closing, and post-sale relationship management.
• Developed long-term client relationships that generated repeat business, referrals, and high customer satisfaction.
• Prepared accurate project estimates and competitive bids while maintaining profitability and customer expectations.
• Built and maintained organized records, sales pipelines, customer communications, contracts, and project documentation.
• Developed and implemented digital marketing strategies that increased brand visibility and generated qualified sales leads.
• Created promotional materials, marketing copy, email campaigns, flyers, social media content, advertisements, and other sales support materials.
• Conducted online lead generation and audience outreach using digital marketing, referrals, and relationship-building strategies.
• Coordinated client communications through email, telephone, and messaging platforms
• Managed multiple sales opportunities and marketing projects simultaneously while consistently meeting deadlines.
• Leveraged AI-powered business tools to improve research, proposal writing, marketing content creation, customer communications, and operational efficiency.
• Oversaw administrative functions including invoicing, contract management, project coordination, scheduling, and client records.

Indiana University–Purdue University Indianapolis (IUPUI)
Research Specialist / Technician
Indianapolis, Indiana
1990–2002
• Coordinated research projects for multiple university departments while maintaining strict accuracy and confidentiality.
• Collected, analyzed, and reported complex research data supporting institutional and departmental objectives.
• Developed and maintained databases, reports, and documentation for long-term research initiatives.
• Collaborated with faculty, researchers, and administrative staff while independently managing assigned projects and deadlines.

U.S. Census Bureau
Field Enumerator
Summer 1989 and Summer 1990
• Conducted professional interviews with diverse populations while collecting confidential demographic information.
• Maintained detailed records and consistently met federal reporting and accuracy standards.
• Demonstrated strong communication, customer service, and organizational skills while working inde