Richard Baker

RICHARD BAKER
[email protected]
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PROFESSIONAL SUMMARY

Dynamic Sales and Marketing Professional with 20+ years of experience driving revenue growth, client acquisition, and brand visibility for B2B and B2C businesses. Proven track record in high-stakes contract negotiations, lead generation, and closing deals through consultative selling and remote collaboration. Combines deep expertise in digital marketing and AI-powered tools to optimize sales funnels, streamline operations, and enhance customer engagement. Bilingual (English/Spanish) with extensive experience managing cross-cultural client relationships and expanding market reach. Adept at virtual negotiation via video conference and phone, maintaining strong rapport and trust with clients across the U.S. and Spanish-speaking markets.

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PROFESSIONAL EXPERIENCE

Castaneda Painting Co.
Indianapolis, IN
Remote / Online
Sales and Business Development Manager
2002–2026
• Drove business growth by developing and executing comprehensive sales strategies, securing high-value residential and commercial painting contracts, and consistently exceeding revenue targets.
• Led end-to-end sales cycle: prospecting, lead qualification, virtual and in-person consultations, proposal development, and contract negotiation via phone and video conferencing.
• Built and maintained a robust CRM pipeline, managing client relationships and ensuring high levels of customer satisfaction and repeat business.
• Managed all aspects of project estimation and bidding, accurately forecasting costs and timelines to ensure profitability.
• Designed and deployed targeted marketing collateral (flyers, digital ads, business cards) to generate leads and strengthen brand presence.
• Oversaw all administrative functions, including contract management, client records, and invoicing, ensuring seamless operations and compliance with legal standards.

Research Specialist
IUPUI
Indianapolis, IN
1990–2002
• Coordinated and executed complex data collection, analysis, and reporting for multiple academic departments, supporting institutional research and administrative decision-making.
• Developed and maintained detailed databases, ensuring data integrity and timely delivery of reports.
• Collaborated with cross-functional teams to support long-term research projects, demonstrating independent project management and analytical rigor.

Field Enumerator
U.S. Census Bureau
1989 and 1990
• Conducted in-person and telephone interviews with diverse populations, collecting critical demographic data with high accuracy and professionalism.
• Maintained meticulous records and adhered to strict reporting protocols.

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SKILLS AND COMPETENCIES

Sales and Business Development

• Consultative Sales and Negotiation
• Lead Generation and Prospecting
• Virtual and In-Person Sales Presentations (Zoom, MS Teams, Phone)
• Contract Negotiation and Closing
• CRM Management (HubSpot, Salesforce, Zoho)
• Bid and Estimate Preparation
• Client Relationship Management (CRM)
• Customer Retention and Upselling

Marketing and Digital Strategy

• Digital Marketing Strategy
• Social Media Marketing (Facebook, Instagram, LinkedIn Ads)
• Email Marketing and Lead Nurturing (Mailchimp, Constant Contact)
• Content Creation and Copywriting
• E-commerce Marketing (Shopify)
• Affiliate Marketing and SEO Fundamentals

AI and Office Tools

• GenAI Proficiency: ChatGPT, Gemini, Claude, Grok, DeepSeek (content creation, research, workflow automation)
• Google Workspace (Gmail, Drive, Docs, Sheets)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• QuickBooks and Invoicing Software
• Project Management Tools (Asana, Trello)

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EDUCATION

Purdue University (IUPUI Campus)
Indianapolis, IN
Bachelor of Arts in Psychology
1994

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LANGUAGES

• English – Native
• Spanish – Advanced/Fluent